Facebook Messenger: inside Mark Zuckerberg's app for everything

Once you interact with a business [on Messenger], you open a thread that will stay forever. You never lose context of what you are talking about. And the business never loses context about who you are and your past purchases. It removes all the friction -Julien Codorniou, Facebook. Quoted from the article.

I think messaging based commerce seems really natural and human. Interested in hearing any experiences others have had building on FB Messenger Platform for business. It seems many of the showcased integrations tend toward digital content creation and curation such as Giphy and Dubsmash

https://developers.facebook.com/docs/messenger/showcase