Taxation is also a tool to shape behavior.
Let's also not forget Quaero that the French tried to create as a counterbalance to supposedly American centric search for a total estimated amount of 293M Euros over 5 years! If the French government was that concerned about certain favored industries, why not just put their money there?
However, from the article it seems it is more a way to to stimulate certain behavior (i.e. cultural developments).