I'm also a huge fan of Pitchfork. Even if I dislike the bands they designate at "best new music," I can never argue with the quality of their selections. No matter how esoteric or obscure a genre, Pitchfork always does an amazing job of finding bands before they crossover to the mainstream (if they crossover at all).

Because of that, it's quotes like this that worry me:

It brings 'a very passionate audience of millennial males into our roster,' said Fred Santarpia, the company’s chief digital officer, who led the acquisition

Very similar things were said by major label executives when their companies were snatching up alternative bands after Nirvana's Nevermind came out.