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Divshot co-founder here. Firebase Hosting is opinionated in being HTTPS-only, and we automatically provision an SSL certificate for your custom domain. The cost of doing so is the reason we're unable to offer custom domains for free.

Which you can't opt out of, even if you've already paid for wildcard certs? Not that $5/mo is a particularly onerous weight, but still.

Know any free alternative for a simple static site but with a custom domain name?

https://www.netlify.com

Check out http://surge.sh

It doesn't differentiate deploy environments or offer environment variables, but it's still young, and everything else about it is awesome so far.

S3

https://pages.github.com

Or if you're on Divshot's $20/mo plan, the best equivalent is $49/mo at Firebase.

And "we're confident that nearly all the features at Divshot you'll find at Firebase"?!? What does that mean?

"Migrate, and hopefully you won't be surprised by missing something that you used!" Come on, they could at least give us details.