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Comment by tptacek | Hacker News Reader

It brings “a very passionate audience of millennial males into our roster,” he said.

Oof.

I always viewed Pitchfork as more of a Gen X thing... they were founded in the mid 90s.

I thought it was '98. And: the site was pretty sparse until 2001; like, Ryan and Matt Lemay and Brent DiCrescenzo reviewing their personal record collections sparse.

For those who aren't familiar, Pitchfork is basically _the_ hipster music magazine.

Source: I live in Brooklyn.

(This post made with tongue firmly in cheek, of course. By virtue of the fact that I know about it, it can't possibly be hipster enough.)

Ehhhh, Pitchfork tends to only hit the mainstream independent labels at this point, local tea shops play albums that they review, for chrissake. Popular among the Mumford & Sons crowd.

Source: I live in Portland.

(Also tongue in cheek.)

Somewhat humorously, their Mumford & Sons review is one of the rare examples of me making a decision not to buy an album after reading what they had to say.

http://pitchfork.com/reviews/albums/13906-sigh-no-more/

Wow, that's not a review, that's a murder!

Hit the nail on the head though. I think it's fairly accurate as to their failings.

"Popular among the Mumford & Sons crowd."

That would be weird, because Pfork hates them.

That a bit ironic from my own perspective, because the majority of my friends who read Pitchfork are female.

But what's wrong with expressing a positive sentiment about including passionate millenial males?

Nothing; it's just uncomfortable when someone has a bead on you. The same feeling as being at an NMH show a year or so ago and noticing that I was in a sea of beards and flannel shirts.

The point is that millennial males do not lack for adequate representation in the current media landscape. I'm certain they'll regret having gone with that quote. It will be the most seized upon line in the press release.

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