In Taiwan and China people are willing to spend near US$1000 for an Apple smart phone, so $3000-$4000 for a cool 'Apple' E-Scooter still sounds attractive to me. Unlike a car, you can park this thing directly in front of the stores, so everyone can see it/has to climb over it ;-)
I am not their target market, but next time I am in Taiwan I would rent this scooter, even at double/triple the cost of a regular one. I actually wanted to rent an e-scooter before, but everyone advised against it: "Too slow"
So for me the key question is: Does Gogoro feel like a real scooter, even with two people on it? Does it do to e-scooters what Tesla did for e-cars?