Humans have basically been doing this since forever, via models like J.S. Mill's social tyranny. Here in the West we already do it to some degree through upvoting/downvoting, Facebook likes and Twitter followers, Tinder, Hot or Not, and Peeple, among others. It seems less like a new form for evil government oppression so much as one we will gladly push on each other ourselves - another evolution of using technology to streamline age-old human interactions.

"Society can and does execute its own mandates; and if it issues wrong mandates instead of right, or any mandates at all in things with which it ought not to meddle, it practices a social tyranny more formidable than many kinds of political oppression, since, though not usually upheld by such extreme penalties, it leaves fewer means of escape, penetrating much more deeply into the details of life, and enslaving the soul itself." -On Liberty