I should be careful not to state I'm not taking the position covered by the well-worn pre-rebuttal in the article. I'm not scoffing at this phenomenon. It's real and I'm wondering: why aren't we trying to make kids immune to it?
Instead all I see is people that want to exploit it and steer people into selecting careers such that the superficial representation found on a spreadsheet makes the commentariat happy.
e: It just comes across as working to makes your metrics look good, without reaching the underlying goals the metrics are less-than-perfect at measuring. If there really are societal issues keeping people that would have otherwise entered a "tech field" out, shouldn't fixing it be about helping everyone overcome the obstacles in achieving that step of self-actualization? Instead I just see social engineering designed to balance the gender ratio.