But now we're seeing ARM chips with built in clocks, and fewer base components required and I think the end of that AVR dominance is on the horizon. And that is why Dialog is buying Atmel[1].
Getting started with ARM is easy with one of ST's Nucleo boards (which are kinda Arduino Shield compatible, the biggest issue I have hit is that i2c at 3.3v is an issue on some boards). Their Discovery boards are even more capable but can be a bit more work to breadboard with.
Once ARM put out a supported GCC on launchpad.net it really made it easy to get a development environment up (no more crosstool or other package for building a cross compiler).