‘Social’ Games Predictions for 2010

This is by the CEO of Three Rings, which makes Puzzle Pirates. I pay them $50 a year for an account I don't even log into anymore just to say thanks for everything they have taught me about testing. (The game is fun, too, although I make a heck of a lot more doubloons from split testing than I do from plundering.)

In particular, I think Cleaver is spot-on about Zynga's competitive advantage being based off of having obsessive attention to testing written into their DNA.

A bit too extreme but I think he highlights some key points. I do think FB will flatline.

requiring exclusive use of Facebook credits sounds extreme... although I can see them taking a good portion of the business