Apple Tablet Has No Intel Inside
thestreet.com
thestreet.com
- The Apple tablet isn't released yet.
- Is the (as yet unreleased) Apple tablet(?) going to be a netbook by any stretch of the word ?
- The "Windows that runs Office" (XP, Vista, 7) doesn't run on ARM.
- ARM wasn't (isn't) as powerful as Atom. Neither is stuff from VIA or AMD in the price/power range.
- Apple did buy PA Semi for some reason.
- PA Semi has experience in power efficient Power architecture. (http://web.archive.org/web/20070927205658/http://www.pasemi....)
Something is wrong with the tenses of this 'article'.
"and it was widely assumed that the chip giant would win the Tablet contract at all costs. " :: would try to win at all cost. would need to win at all cost . was/is willing to win at all cost. ????
"Intel can't be happy sitting on the sidelines as Apple's new product catches on with consumers. "
Shouldn't present be replaced by speculative futur ?
This may be only the first step in the demise of the Atom - ARM chips are getting more and more competitive for "real" computing every single day.
Most similar devices use ARM chips right?
"As of 2007, about 98 percent of the more than a billion mobile phones sold each year use at least one ARM processor.[3] As of 2009, ARM processors account for approximately 90% of all embedded 32-bit RISC processors. ARM processors are used extensively in consumer electronics, including PDAs, mobile phones, digital media and music players, hand-held game consoles, calculators and computer peripherals such as hard drives and routers."
How is that amazing? Unless they were created at the exact same time, one had to come after the other, and so long as they target the same niche they will compete.
I think the ARM story is probably best explained on Wikipedia, thus making my comments kind of not very useful. But for my opinion, I think the Psion portable computers and EPOC (the Psion OS) and Nokia made the ARM chip very popular.
I'm a 100% Linux user and my Atom netbook is a pain-free experience. All software (including Flash and Skype) works out of the box as intended. Compared that to my experience of running Linux on PPC where even open source software didn't always work perfectly.
The experience for a Windows user is even more extreme; they are comparing a Windows machine which is the target/test platform for every vendor, to a Linux ARM machine where most software can be kind of sort of made to work, if you try hard enough. Atom's x86 ISA makes all that pain go away.
With battery life in atom systems beating 8 hours (i.e. a full days work and charge over night) there pain reduction of moving to ARM isn't as big as gaining binary compatibility.
The only people to whom this doesn't apply are Apple, who have two key things:
- A much stronger control over their platform and developers.
- Developers who are already used to multi-platform development thanks to PPC fat binaries and shared libraries between the iPhone and OS X.
Therefore I believe it will be necessary for Microsoft to _really_ support an ARM port before Atom is in any danger at all. And right now their chips are frankly good enough that I can't see Microsoft really being that motivated.
When Craig Barrett left as chairman of Intel's board last year, they didn't follow the usual plan of having the CEO take over as chairman and a new guy taking over as CEO. Instead, Barrett just left with Otellini staying as CEO. It's tempting to speculate that Barrett, who rose up through the manufacturing arm of Intel, was unhappy about the commoditizing and outsourcing going on. Maybe other parts of Intel are unhappy too. See this: http://www.electronicsweekly.com/Articles/2009/01/27/45340/c... .
It's difficult to see what alternative Intel has though. For consumers Windows is dying and the x86 lock-in is dying with it, so if they don't compete on price, ARM will eat their business from below. But a market-leading company like Intel really hates it when their main product gets commoditized.
Smartphones are great because they fit in your pocket, but annoying because they lack some of the features of laptops. Laptops are great because they have full keyboards, optical drives etc but are annoying because they won't fit in your pocket. I don't really have any desire, though, for a device which has no keyboard and still won't fit in my pocket.
That's a circle of hell I missed when reading Dante.