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I just did two identical searches in google.com and yp.com, and the results I got on yp were entirely different than those on google, and more numerous.

yp.com has a ton of listings directly submitted to them. They may use Google as one of many data sources, but they're by no means the original source.

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This is one way YP.com is transitioning to more online marketing. They have started to bundle their yp.com offerings with their print offerings.

If you buy a print ad, you can get a cut on the .com ad and placement depending on how much you're spending. I also noticed yp.com has the first 8-10 listings are paid ads, which go right below the fold. If you don't scroll down, you'd never notice the non-paid listings.

It's pretty sketchy to me, but I guess they're doing what they have to in order to survive

That's actually the opposite direction of where they're moving. yp.com has little, if any, relation to the print business.

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