Chinese headwear fad grows like weeds
nytimes.com
nytimes.com
The most common explanation on the streets was that the floral fascinators just looked cute — “meng meng da,” in a cloying term made popular on the Internet.
I suspect a pun here. The meng character is 萌, which literally means "sprout"[1], and is related to the Japanese "moe" concept[2].
萌 meaning cute isn't just related, it's a direct borrowing from Japanese.
Interestingly, my elders tell me that wearing flowers or plants on your head used to mean that you have been sold as a slave.
This one comment sums up pretty much the entirety of Internet "culture", see for example neknominate, the ice-bucket challenge, etc.
Putting plants on your head might seem strange, but that's why it's interesting to explore. It's a shame that we in this thread band together to disregard this behaviour (like talking behind someones back, it is seemingly to defend our own culture and behaviour. "our way is the right way").
http://adventuretime.wikia.com/wiki/Ancient_Sleeping_Magi_of...
But is it actually weird? Tell me you've never seen a girl with a flower in her hair in the West. Of course, you have.
A more objectively verifiable guage of Western culture: when was the last Hollywood movie featuring a young woman with a flower in her hair?
Perhaps people like the idea of new life (single sprout) in the concrete and smog jungle
I think it's a response to people feeling farther from nature than they ever have.
I wore a few of them myself.