I wonder if people think placebos are magically "getting more effective" because people in the US are actually taking way more drugs today than they actually need to? Out of all my friends back home in the states almost all of them are on some kind of prescription for something. One couple pays over $2k per month for medication! Is all this really necessary? In this couple's case, some of the drugs are apparently only needed to counter the effects of some of the others.