It's not imaginary, it represents stability. By not going 1.0 you are saying it is alpha software and should not be used.
Not everyone has Facebook's budget or resources to upgrade every 2 months.
And now we're back to the original question, which was "why do you care about an imaginary number?"
Even if you're FB, dedicating the engineering time to upgrading/testing/deploying 15k+ components by making a breaking change would be madness.
Anecdotally, when the React team breaks something (rare) a lot of people internally start yelling, and it never makes it into the releases. FB makes for one-hell of an integration test environment.
With all that said, the responses to my question are very reasonable, such as "people I know and respect have used it and stated sane upgrades historically." In the absence of this piece of tech in my own social circle, SemVer is a convention that Facebook will have to live up to. 6 months to a year after Facebook switches to it, I can research how reasonable they are with introducing breaking changes and supporting old, stable versions. I believe that more people will be vocal about a major breaking change post 1.0 than pre-1.0.