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It's kind of nifty - next time I'm thinking about buying something I'll try to remember to use the site. Now, I'm going to try to be constructive; The site is nifty but it's unremarkable - it's not that your site isn't cool it's just not engaging to users. Maybe a place to log in - so a user can post a review? Or maybe a place to post questions about products?

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actually I think you are right, however it was also something we were overtly specific about - of trying to build a site which helps make sense of already existing data rather than a community approach to solving things. More on the lines of google search rather than yahoo answers.

I think what you are getting at is that we need something more to engage the user for a longer term to keep him on the site. Definitely interesting, though not sure if it is good from loosing focus point of view.

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