I think the name "punkt" is a play on "punk'd" from the TV show that pranks people:

https://en.wikipedia.org/wiki/Punk'd

Looking at their other products like the $185 alarm clock:

https://www.punkt.ch/en/products/ac01-alarm-clock/

... and ridiculous cordless phone:

https://www.punkt.ch/en/products/dp01-cordless-phone/

... I think this is a site/company set up as clever commentary about how the $10 items that have been around for decades already satisfy our needs.

(And many people here were "punk'd" by it.)

Even better, it looks like they actually took some of these ideas to market? http://www.amazon.com/dp/B004U5V7V2/

But I still suspect it's all a grand parody.