Honestly, it's just so easy to shop at Amazon with Prime, I'm not sure anything will convince me to use Jet instead.
Maybe to keep Amazon from becoming too powerful?
Jet is losing in the game they thought they would win at. They were screaming discounts and pay less for everything, and now saying that they don't want to be perceived as a discount site. This is mostly due to pressure from brands/manufacturers, so Jet underestimated and miscalculated its strategy from the beginning. There goes the tech media's darling 'Amazon killer'