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Really, I was hooked on the video as soon as he did the pen flourish 4 seconds in. Nailed it.

In light of this example, it's interesting to consider that world-class pen spinners [1] might have opportunities as advertising consultants. "Let us perform or teach you the exact pen spin that's required for your advertisement - should it communicate confidence, sophistication, should it be quick n' simple or slightly over-the-top? We've got you covered."

[1]: https://en.wikipedia.org/wiki/Pen_spinning

Great use of background video indeed! It sold me the product without the need for any extra explanation!

It's exactly what I've wanted ever since I tried to use Finale notepad so many years ago.