Unless we're thinking of two very different blogging platforms, Wordpress is pretty much exactly the opposite of "extremely new". Can you please elaborate on why you consider it to be extremely new and unfamiliar to a lot of developers?
> steep complexity curve
Brought on by the basic insecurity of the Wordpress blogging platform. Executable PHP in the Database, as a single example...
> No one has really provided a flexible way to host a platform like wordpress
Sorry? Wordpress hosts have been around for years, again, I'm really not understanding what you're trying to convey here.
> This is going to likely be the first major company using wordpress
You mean, aside from just about everybody; Wired coming to mind as a recent, big example.
I feel like I'm really missing some context here.
EDIT: Satire. Got it. Of course, then there's the question of whether the +1 response by heathwblack is also satire, or... :D