Because with a bank account you have the risk of bank failure and the risk of the currency failing, with a T-Bill you basically eliminate the first of those risks. [1]
For the vast majority of people, the former risk is pretty fully mitigated (to the extent that it is separate from the latter risk) by deposit insurance, but that has an upper limit.
[1] Not fully, because its theoretically possible that the government could selectively repudiate some of its debts without the currency collapsing, so there is a potential failure that remains distinct from currency collapse.
[0] http://finance.yahoo.com/news/france-sells-bonds-negative-in...
[1] http://money.cnn.com/2015/02/25/investing/germany-negative-b...
"The Wall Street Journal reported in early December that J.P. Morgan and several other banks, including Citigroup Inc., HSBC Holdings PLC, Deutsche Bank AG and Bank of America Corp., had spoken privately with clients in recent months that new regulations are making some deposits less profitable, in some cases telling clients they would charge fees or work to find alternatives for some of the deposits."
Or corporations, or pension funds, or mutual funds, or whoever needs to park a lot of cash for a short amount of time. If your $20b pension fund wants to keep a 5% cash position they need to store that $1b somewhere and it would be a risk to keep it in a bank account (the bank may default).