Agreed. But from what I see through my social media, a large majority love the shallow content. Instagram is filled with highly-followed users that just repost curated reddit content (fuckjerry, thefatjewish, etc), it's obviously filling a large niche.

Take a look at the piece on survivors of suicide, it's one of my favorites from launch: http://upvoted.com/2015/10/03/survivors-of-suicide-spent-the...

We're not trying to be first with a cheap quick post (Reddit.com is always going to be faster than any newsroom anyway) and I'm really excited about the vision Vickie (editor) has for longer-form features like this one.