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Looks like Buzzfeed and every other online clickbait publication.

That's the idea behind it. Though Buzzfeed actually have a news branch with actual journalists behind it based in west-coast & east-coast. I was interviewed by a couple of them and it was a pleasant experience. I don't know if upvoted is planning on hiring journalists on staff. May be Alexis can tell us more here.

Seems like they do have journalists* on staff, according to Alexis, in these comments.

* "202M+ people can surface his story and raise a ton of money, but our team of reporters has a much easier time following up to close the loop." Is what he said earlier in the comments, I'm sure he'll clarify if I've gotten anything wrong.

We have an awesome Editor, Vickie Chang, who manages a small team of staff writers and freelancers: http://upvoted.com/contributors/

It's not a patch on the excellent Clickhole http://www.clickhole.com/. I hope it's profitable for The Onion

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