Well, I was commenting in particular on the fact that the site is currently a private WordPress server. The plan appears to be a bit more involved than aggregation, comprising interviews with Reddit OPs and curated articles written by Reddit staff themselves (although they’re probably hiring mostly new people to work on that).

This sounds like まとめサイト, "curation site" for 2ch.net .

Take interesting threads from the main site and edit comments to make it more palatable for the wider audience.

It generates quite a revenue from affiliate contracts, I hear.