The controversy isn't about knowing player price points. That's like the gameboard and it's known to everyone. It's about knowing ownership percentages - which is the overall percentage of lineups in a contest that drafted a certain player.

That info gets published once the contest starts (it's very compelling data), but having access to that ahead of time is the equivalent of insider trading - because you have knowledge other people don't have when they make their picks, which provides you a completely unfair advantage.

Those are the advertised pricing for players. If you do not believe that these companies have a private, internal model to set those "prices" to maximize their returns...