For example "Facet #1: Detached awareness", I don't really see what "detached" adds to the category of awareness if it only involves those 3 questions mentioned in the article. I can easily imagine people that also score low on those questions but who practice "involved awareness" feeling really attached to what they are doing in a very aware state of mind.
Same with the rest of facets, the idea that "Facet #3: Perspective taking" involves quieting your ego is a point of view that is not obvious and you will have to prove somehow. I think for a lot of people empathy intuitively involves feeling the pain of others as your own, which is not a detached feeling at all, and involves a strong involvement of the ego.
And I really can not see how the last point of personal growth is supposed to fit with the rest of them. It seems like the typical Western Buddhist marketing, they start speaking about how alienated we are in our consumerist way of life, some love and compassion follow, but the real selling point is that with their help and a little bit of detachment you can even be MORE successful on the consumerist game.
All in all I don't buy it unless there's more to it.