These marketing names get sillier and sillier. Pretty much every resistive touchscreen was already "3D" years ago.
What do you expect Apple to call it ? Pressure sensitive input method with haptic feedback ?
You really think the average punter on the street is going to remember that.
The name is just a silly attempt to create a hype, "firm press" or something similar would be just fine. But yeah, it wouldn't pretend that it's a "new concept" then. It's just like it was with "retina" - my phone had "retina" screen years before Apple started to use that word.