Often, they will hit the button to automatically open the doors. This is even worse than using the door manually, as the timer that controls the door motion usually leaves the door open for many seconds -- presumably to accommodate a slower user or one with a wider configuration, e.g. a wheelchair -- before beginning to close. Mind you, these are people who appear to be fully mobile and not unduly hindered or handicapped.
Quite often, I'll see people use the swinging doors to exit, where they just hit the crash bar and proceed. Presumably, they find this quicker (by a matter of a second or three) and more convenient.
(The cynic in me says: And after all, if they are even aware of the difference in efficiency, they are not personally paying the heating bill and cooling bills.)
I wonder whether a brief, one page "flyer" version of the linked information could be effective in altering behavior. I wouldn't ask permission to post them; I'd just engage in a guerrilla campaign of slapping them up when and where I can get away with it. Preferably, the flyer would have a professional appearance and the salient information would be encapsulated in an easily scanned sentence or three in large font. There might be more detail below, and hopefully also an eye-catching graphic.
I'm no graphics artist, but maybe I'll give it a go.