Whole Foods is great for very artisan niche products, but they do need to realign their prices. I can but the same jar of jam from two other retailers for $3 less. Wholefoods charges $7. The produce prices really need to get more competitive. Paying $7 a pound for broccoli is ridiculous when you can get the same quality at a farmers market for much less. Same goes for Honey Crisp Apples, $4 a pound is way outside the regular market price.
the whole other angle I see that grocery business is very low margin and whole foods enjoyed the high margin for organic.
but go to Costco or Wal Mart, the organic section is way in front.
I suspect lot of whole food customers are Coscto members, so definitely there is a pressure on Whole foods