It's hard to explain how exciting technology was back then - so many options. I remember learning about and trying to decide between DOS, Amiga, Commodore, Apple IIs/Mac, Atari. These were the OSes/PCs I focused on (not including Unix). Yet, this was nothing compared to the (healthy) competition among app developers. Very innovative times.
Nowadays, if you have even a smidgeon of success - you're either bought out by those who successfully gamed the system or sued into submission.