If a company can reasonably show they own a trademark for a name in a region and should be awarded a domain, registrars will give away the domain. There has been plenty of cases where even old domains were taken away.
There is also the counterpoint of the case of Nissan Motor Co vs. Nissan Computer Corp [1] where Nissan Motors owns the trademarks but have not been granted nissan.com.
[0] https://www.icann.org/resources/pages/policy-2012-02-25-en#4 [1] http://www.internetlibrary.com/cases/lib_case292.cfm
Just to clarify, Nissan Computers also holds trademarks but in a difference field of commerce.
Just like Volkswagen and Canon both hold trademarks on Eos.