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Ally Bank offers me 100 basis points ... Who do you think is earning my brand loyalty?

Ah yes, the company that made billions of dollars in subprime loans to deadbeats. The company that required a $16 billion bailout from the US Treasury. The company that had a fun time robo-signing foreclosures.[1]

But it's OK. They changed their name, so we can all forget that they were a major contributor to the financial crisis. They're no better and no worse than BofA. None of those companies will get any "brand loyalty" from me.

[1] https://en.wikipedia.org/wiki/Ally_Financial

Bank of America is even worse than that. Their currently advertised savings accounts offer 1 or 3 basis points APY.

Double your money in only 2300 years with the miracle of compounding interest.

Even 100 basis points is below inflation. It's hard to see a reason to keep more than an emergency fund in a savings account.