TV ads are about to get personal with new targeting tools

One of the ads broke on my phone(chrome) and made an infinate scroll so i couldnt finish the article. That doesnt happen on tv :-p

This same thing just happened to me too. I'm repeating instead of just up voting to emphasize how frustrated I am.

Does this mean we can stop censoring television, or at least offer an option for grown adults who can handle hearing the word "shit" once in a while? If they're going to tailor ads specifically to me, I ought to be able to watch something uncut.

This article seems a bit wooly and doesn't really explain how this personalised delivery is going to be achieved - but a real-world example of genuine ad personalisation technology running right now in the UK is Sky AdSmart:

http://www.skymedia.co.uk/sky-adsmart/

It downloads demographically targeted ads to your set top box ahead of time, and on channels with the appropriate signalling, will automatically replace a live advert on the broadcast channel, with a targeted ad playing back from your set top box. The experience is pretty much seamless. Some of the case studies are really interesting.

Url changed from http://www.livemint.com/Consumer/zQwyfxe7Bp3GMWDbxxjwgJ/TV-a..., which as far as I can tell completely ripped it off.