So you're right there's a lot of low quality stuffy on Buzzfeed, but also some amazing pieces of journalism. Business Insider is at NY Post levels most of the time. I can't even think of something I read on Business Insider that was both accurate (and I don't mean technically accurate, I mean addressed the main issue of the story) and more than 500 words long. That being said it's been so bad that I actively avoid BI links, it's possible that the ones I don't click are better.

Buzzfeed, for all the flack they take, makes it quite obvious that that the article is going to be of a certain quality from the title. "7 tricks..." is actually great because I know I don't need to click.