Funny thing is, this is exactly the problem that font hinting was meant to solve [1][2]. Apple developed the tech for TrueType font hinting nearly 25 years ago but then ditched most of it in their antialiasing rasterizer for OS X. If they still had hinting in their rasterizer, then instead of creating a whole new font with flatter segments they could have hinted Helvetica to flatten out at smaller sizes while still curving in the larger sizes. Then they would have had the best of both. Granted, that would have meant admitting that there's something to respecting the pixel grid [3], but this seems like a tacit admission of that anyway.
[1] https://developer.apple.com/fonts/TrueType-Reference-Manual/...
[2] http://www.rastertragedy.com/
[3] http://blog.codinghorror.com/font-rendering-respecting-the-p...