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Better experience? I'm not saying that's actually something you get with AirBnB, but thinking something different than the typical hotel-style experience might be better is certainly one of the reasons that has driven users to alternative rental systems in roughly the same space, like VRBO.

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Better experience than a hotel or serviced apartment? Good luck with that! Hotels and serviced apartments are literally designed from the ground up for a great customer experience. Some random person's house or apartment is just not going to be able to compete on customer experience.

Sometimes it is just a better experience staying a real apartment or home instead of a hotel. For example, you can pick up local ingredients and cook your own food. You can get a private space with multiple separate bedrooms.

You say "serviced apartment"--is that a European thing? I've never heard of it. If I was traveling I would look to AirBnB or VRBO to find places that are not hotels.

In Australia you get serviced apartments everywhere. They are basically apartments that get serviced (cleaned, new linen etc) regularly like hotel rooms. You get separate bedrooms, kitchen, etc. just like a normal residential apartment.

Example: http://www.questapartments.com.au/

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