On mobile, there are some SoCs that can do HEVC and VP9 decoding in 4K in hardware (like Nvidia's Tegra X1), but the large majority of smartphones does not yet have this capability. Encoding is a different story altogether. And iPhones will only do H.264 anyway for the foreseeable future.
I'm a strong proponent of open standards and I'm really looking forward to VP9 and HEVC, but it will be a while before they'll have good hardware acceleration on all platforms.