I think this is just good for Search in general.
If for a moment one stops to think of Search and not of countries\companies, this is the way it should work.
Search needs to be much more decentralized than it currently is. People in different parts of the world think in different ways, express their information in different ways and access it in different ways.
For everyone on the planet to then have to wait for a few hundred people in some ivory tower in the West to decide how they access information is just not the most ideal way Search should run.