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I've found facebook to be better for interaction with users. I have ~800 Facebook fans, and ~150 twitter followers, and I get much more than 6x the page views/comments/etc from Facebook fans than from Twitter followers.

With Twitter, your tweets easily get lost in the sea of tweets, whereas Facebook stories persist in the fans' News Feeds for a while, and then show up even more if their friends interacted with it.

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Those are exactly my thoughts - facebook is a lot more involved with the user, and so an interaction between user and business would be more personal, more viral and with a lot more info about your users.

I tried using twitter for business shortly, but it is too difficult to handle effectively. I've switched to facebook, and I'm seeing better results but I still dislike this 'fan' thing. People don't want to be fans, but they are interested in interacting.

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