I'm using the Congress and Presidential elections because they show to some degree the revealed preferences of the people, I don't trust polls very much, especially as polling organizations are finding it harder and harder to get responses and as people continue switching to cell phones.
As for "access", one counter WRT to this study's claimed time frame is the end of the "Fairness Doctrine", which severely stifled radio and TV political discussion from not all that long after its promulgation in 1949 until its end in 1987 (https://en.wikipedia.org/wiki/Fairness_Doctrine). Conservative talk radio, Rush Limbaugh being the best known example, became a major thing immediately afterwards. That channel, outside the control of the "small connected elite" became a driver of politics well before 1996.