You Should Waste 50% of Your Time
measuringmeasures.blogspot.com
measuringmeasures.blogspot.com
When I first started looking into this topic, I thought it was that simple. "You just have to tell the world about your work," I told myself.
Then my friend Ross laid the smack down on me: http://measuringmeasures.blogspot.com/2009/12/build-brands-w...
If you read through Hamming's statements, and my reflections on them, you can see that it is not as simple as just promoting - it is specific recipes about how to do so effectively, and how to avoid certain mistakes.
That being said, if you're a company, can afford a PR firm and you have produced something worth promoting, it usually makes sense to pay others do promote. The Submarine article by Paul Graham really opened my eyes on this: http://www.paulgraham.com/submarine.html (ever wonder where feature stories in mainstream magazines about start-ups, showing happy hackers solving technical puzzles on white boards come from?)
However, I've also seen companies suffer because they've hired sales, marketing and PR staff on "easy" VC/parent company money before they had a working product.
"If you don't fail at least 90 percent of the time, you're not aiming high enough." -Alan Kay
I think therefore that the expected value of the ratio of time wasted to total time should be x, where x >= .90
.5 * 1
does that mean we should waste
.9 + .5 * .1 (90% plus 50% of the remaining 10%)
or
.5 * 1 + .5 * .9 (50% of everything plus 90% of the remaining 50%)
?
.9 + .5 * .1 == 95%
.5 * 1 + .5 * .9 == 95%
Further, the quote in the original post from Hamming is that "at least 50% of the time must go for the presentation." Hamming does not call preparation and presentation "waste". Reading the Hamming quotes, I find nothing that indicates he thought being friendly, conforming, making, or giving presentations was wasted time.
On the contrary, Hamming spent quite a bit of time criticizing his contemporaries for wasted effort (his words) by ineffectively swinging their egos rather than working within the system (or judiciously bypassing the system).
Clearly, I am arguing against that in this piece.