I can appreciate that for many consumers, having your card expire is an annoying anachronism with no benefit. They simply want it to keep working so that their Netflix account keeps working.
The fact that this "feature" exists suggests that the credit card companies have realized and accepted this, and wish to offer a way to effectively circumvent card expiration. That is reasonable, but instead of refactoring the status quo to enable cards with longer (or simply indefinite) expiration periods, they implement this "feature". And now credit cards and payment processing becomes even more complicated. Bleh.
I'm sure there is substantial regulatory and technical inertia that can explain why they're doing it this way, but still.. Bleh.
Personal story time:
Where I live, the local toll authority has a very bad reputation for their tactics of enforcement (surprise). Well, following the TJMaxx hack, my financial provider saw I shopped there during the window, cancelled the card and got me a new one. Very cool. I updated as many of my accounts as I could remember. Forgot the toll authority, whoops.
They send me a bill in the mail somehow turning 35 unpaid tolls into a fee of $700+ dollars. I wrote them explaning that in good faith I had it on auto pay, and I would be happy to pay the tolls, 1 late fee, and 1 processing charge. A total of ~$70.
They waited until the absolute last day to respond (according to postmark), which meant by the time I got their letter telling me "NO!" they had already sent my information to collections. Eventually a collection letter showed up. I responded in writing noting that the debt was not valid as written ($700+) and if they got the number right, I would pay it...never heard from them again, and it never showed up on my credit report.
Anyway, the feature you describe is good for businesses, but when some businesses act shitty like that toll authority, the feature benefits the consumer in a clear way.
Sure, updating the number is inconvenient, but that inconvenience ends up saving me money almost every time. Maybe this is a sign of my poor financial responsibility more than anything else, but I'm sure I'm not the only one.
Whether you want to consider it a feature or a bug, its certainly unexpected. My bank tells me "we have closed your old card", and then proceeds to accept charges for said card. How am I to react, other than "wtf"?
For non-fraud related reissues, it's not a flaw but actually an enhancement: you don't have to remember to update your card information whenever your card expires.
[1] http://www.mastercard.com/us/merchant/pdf/MasterCard_Automat...