The link is http://www.gizmodo.co.uk/2015/09/ashley-madison-code-shows-m... (which doesn't exactly paint Ashley Madison in glowing terms, despite the number of bots being lower than originally thought).

While quite a lot more women used the service then the analyst initially thought, it is still true that AM did a lot to encourage men to pay them based on contact with fake accounts, and it apparently worked: http://www.gizmodo.co.uk/2015/09/one-chart-that-shows-how-mu...