> And you don't. You can do it for free. DNS is quite effective at blocking ads.

uMatrix is a much more effective way of using DNS to block ads than HOSTS file editing. You can select only certain items from certain domains. Sure, I block Google cookies on most sites, but those sites are dependent on scripts coming from the same domains. With uMatrix, I can permit just the scripts that the site needs.

And I can quickly and easily test different resource combinations to customize my website experience.