The Bot Bubble: How click farms have inflated social media currency

newrepublic.com

7 pointsmeeper163 comments

Url changed from http://theweek.com/articles/560046/inside-counterfeit-facebo..., which is an excerpt of this.

The pages which pay for fake likes are punishing themselves in the long run.

If a page has tons of followers but none of them ever interact with any of the pages posts, then the page will be de-ranked and the reach of each post will get lower and lower.

Hence the feedback loop between Ad arbitrage/spammers and social networks will collaspe in on itself while sucking investors down the death spiral. Just a matter of time.

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