This article reads like a "submarine article" for one of the WSJ's articles. Is this a future for journalism - use an article-as-advertisement to promote your articles?
Use your article-as-advertisement to promote your advertisement-as-article, then rake in the pageviews from your long series of introspective articles asking exactly where the line between those two things is, neatly anchoring the debate in a way that helps you avoid considering the possibility that the very fact we're debating that encompasses acceptance of the advertising either way, and drawing readers away from the question of whether perhaps the whole site itself fits under one of those categories....