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> Ask yourself this -- if apple iAds was wildly successful would they be taking the same action?

iAds was only ever an offensive against Google. "Success" to Apple is Google losing ad revenue, so you might say that the content blocking extensions will do the job iAds was meant to.

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Exactly. Apple isn't just promoting ad blocking for purely benevolent reasons i.e "for the best web-browsing experience possible" - they obviously have other motivations.

Why would a publically-traded company do anything for purely benevolent reasons? Their investors would sue them.

"Providing the best web-browsing experience possible" isn't a benevolent act, anyway. Another way to say it is "making the most appealing-to-use software so your customers will buy your device instead of someone else's." Providing a better web-browsing experience makes Apple money.

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