Fred Wilson's Investment Themes for 2010
avc.com
avc.com
> zynga makes almost all of its revenue on virtual goods
> i said in my etsy/san telmo post the other day that more tractors are sold every day in farmville than are sold in the US every year
> that's where the money is in social gaming
> the "scammy ads" thing is total red herring that everyone got excited about but is almost entirely irrelevant
in the comments to that post: http://www.avc.com/a_vc/2010/01/areas-of-interest.html#comme...
The supply of real tractors is limited by a large number of things that cost real money including raw materials, labor, and so on. The supply of virtual tractors is not really limited by anything (marginal cost is pretty much 0), so the cost ought to be 0 or awfully close. Granted, there are costs to 'develop' virtual tractors, but those don't limit the production of them once they've been created.
(1) There are more farmers in farmville than there are in the US. Farming in farmville is all luxury activity, so folks will spend more time on fun activities.
(2) Farmville is a game where tractor buying is part of the game. Farmers buy tractors out of necessity.
I appreciate the journalistic effort at TechCrunch and applaud Zynga for taking a hard line, but no money was embezzled and no one got ripped off.
But this is a discussion of areas he thinks will be big in 2010: how does distrust invalidate his thoughts there?
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As it stands I disagree with part of #6 [I don't know anything about the energy areas so pass on that]. Being in a family of educators and with a family member working in large scale education software: It's a dud arena at the moment. 2010 is unlikely to be the turn around (though I think he is saying it is one he will be watching in 2010 for future investment - on which point I would agree)