Exactly. And even when the person does manage to speak in a perfect soundbite, they're often talking to somebody who isn't an expert, and it might well get screwed up during transcription, writing or editing.

The first time I talked to a reporter, the reporter swapped my descriptions of opportunities and threats, so I looked like I had absolutely no understanding of the market at all. After that, I started taking "quotes" with a much larger grain of salt.