every miniscule detail of the VW car is patented. if you infringe one of those patents accidentally and VW sues you, you'll get slammed with damages proportionate to money you have made or VW has lost (thanks to you). now, you basically cannot infringe a patent incidentally after you've seen it at work. competition buying a bunch of VW cars to take them apart would be an invitation for VW to sue them for willful patent infringement and the accompanying treble damages.
you can read accounts on the internet of programmers working for major corporations (Sun Microsystems among others IIRC) who were prohibited from reading others' patents for exactly this reason.
it's a thouroughly corrupt system.
edit: "the holder" -> VW + some styling